Tailwind Review

 

The Right Marketing Tool For You

 

In the rapidly growing world of social media marketing, platforms like Instagram, Facebook, and Twitter take center stage. Somehow, Pinterest doesn’t attract as much attention for digital marketers, despite having over 300 million active monthly users.

And unlike these other types of social media, there’s a much more organic connection between people’s activity on Pinterest and businesses of all kinds. People set interest boards that directly connect to products and companies of all kinds. That’s why the average value of sales from the platform is $50, much higher than any other social network.

 

 

What is Tailwind?

Tailwind is probably best-known as a scheduling tool for Pinterest, but it’s more of an all-in-one marketing toolkit.

 

Using Tailwind, you can:

•     Upload images quickly
•     Schedule your pins at the optimal time
•     Measure and analyze how your pins are performing
•     Reach new audiences via Tailwind Communities

 

Also, it’s worth noting that although Tailwind now includes Instagram scheduling and publishing, the majority of features are geared towards Pinterest, and that’s the network we’ll focus on for this review and tutorial.

 

Scheduling and publishing

The scheduling and publishing features in Tailwind are a great time-saver. Instead of pinning one pin at a time, you can upload all your content in bulk and then use the Tailwind scheduler to spread your posts.

 

Uploading images

The first step is to upload your content into Tailwind. Using the handy web browser extension, you can save images from anywhere on the web. For instance, if you were reading a blog post and wanted to share the post on Pinterest, instead of pinning the image directly to Pinterest you could save the image to Tailwind.

 

So where’s the time-saving?

Well, when you share an image on Pinterest, you’ll probably post it to a few boards, including group boards, so you have to repeat the pinning process several times. On the other hand, when you post to Tailwind, then you can do it once.

You could save it to your drafts folder and come back to it later. Or you could post it straight to several boards immediately. Or you could schedule it to post to several boards over several days.

 

Defining your schedule

The next step after uploading and saving your images to Tailwind is to work on your publishing schedule.

At the heart of Tailwind is the Smart Scheduler where you specify the days and times your pins will be published.

 

Analytics and reporting

Using the official Pinterest API, Tailwind has built powerful Pinterest analytics into its dashboard so you can measure and analyze your performance. You can track trends at the profile, board, and individual pin level.

 

Board Insights

The Board Insights tab brings you similar details at Pinterest board level. There are filters to choose between individual, group, and private boards.

 

Pinterest monitoring

Connecting Google Analytics to your Tailwind account allows you to monitor your domain so you can track how your content performs organically on Pinterest.

 

Pricing

Tailwind is available for Bloggers and Small Business (up to 100 employees) starting at $9.99/month for each account. The price includes all the features above, plus access to five Tailwind Communities, and 30 monthly community submissions, with the option to buy more if required.